Daphnia Lab Report free essay sample

The Effect of Temperature and Epinephrine on The Heart Rate of Daphnia Leslie Orzetti-Gollhofer Gaby Macias  The Daphnia is a Crustacean other known as the water insect. It lives in little assortments of freshwater. The Daphnia is ectothermic, which means it controls its internal heat level through outer methods. With this test we encountered direct what the impact temperature has on a Daphnia’s pulse. We likewise tested what impact epinephrine has on a Daphnia’s pulse. In the event that we include high temp water, at that point the Daphnia’s pulse will increment. On the off chance that we include cold water, the Daphnia’s pulse will diminish. On the off chance that we include epinephrine, at that point the pulse will increment. A pipet was utilized to put the Daphnia with water on a glass slide. The slide was then positioned under a glass magnifying lens to be watched for the investigation. A count counter was utilized to tally the pulses of the Daphnia when it was set in warm water, under ice and in epinephrine. We will compose a custom paper test on Daphnia Lab Report or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At the point when we tested what the impact temperature has on the Daphnia’s pulse, we began with a normal control of 64 beats in 15 seconds. Subsequent to setting the Daphnia in warm water the normal pulse went up to a normal of 72 beats in 15 seconds, with a normal increment of 12. 5%. At the point when we set the Daphnia over ice the normal pulse diminished to a normal of 43 beats in 15 seconds, with a normal lessening of 33%. At the point when we tested what the impact of epinephrine has on the Daphnia’s pulse, we began with a normal control of 73 beats in 15 seconds before including epinephrine. At the point when the epinephrine was added to our investigation the normal pulse expanded to 83 beats in 15 seconds. , with a normal of 14%. After the epinephrine was weakened from the slide the normal pulse came back to a normal of 78 pulsates in 15 seconds, with an abatement of 7% from the pulse with epinephrine After placing the Daphnia in warm water the normal pulse expanded by 12. 5%. The normal pulse at that point diminished by 33% in chilly water. This is on the grounds that they are unfeeling creatures; along these lines they can't experience thermoregulation.

Miles Davis Essay

Jon Davis Perspectives in American Jazz Ben Martinson December 10, 2009 Miles Davis: The Last Pioneer in American Jazz Miles Davis speaks to the apex of present day American Jazz. He was one of the first pioneers in the developments of cool jazz, hard bop, free jazz, combination and techno. He was, apparently one of the most compelling figures in music, pushing the limits of what was regularly known as jazz into new bearings that the vast majority thought was unthinkable. Davis was conceived on May 26, 1926 in Alton, Illinois to Dr. Miles Henry Davis, an effective dental specialist, and Cleota Mae Davis. Davis’ enthusiasm for music was started at 13 years old when his dad got him a trumpet, and organized exercises with achieved nearby artist Elwood Buchanan. Strangely, Buchanan disheartened Davis from utilizing vibrato in his music, which was a trademark that Davis conveyed all through the total of his vocation. Curiously, his mom, Cleota Mae Davis, played blues piano yet kept this realities avoided her child. Due to his capability with the trumpet, he was acknowledged into the Julliard School of Music to examine traditional music. Davis immediately understood that the old style structure was not for him, and wanted a more non-conventional methodology. Davis settled on the choice to drop out of the Julliard School since they were not tolerating of his non-conventional methodology. Davis concentrated on flawed songs so as to occupy the clients from the piece of the music, and to focus more on the profoundly established implications in the music. Davis expressed in a meeting, â€Å"It's [music] consistently been a blessing with me, hearing music the manner in which I do. I don't have the foggiest idea where it originates from, it's simply there and I don't address it,† (Miles Davis Properties). After Davis dropped out of Julliard, he got the chance to encounter the best benefit that any artist of the time could seek after. He got the opportunity to play with the band of Charlie Parker and Dizzy Gillespie. Davis’ execution was quickly culminated by the impact of Parker and Gillespie (Miles Davis). He saw his first studio time under Parker and Gillespie with Savoy records in September of 1945. This spoke to a significant difference in pace for Davis, since he was currently able to record as an independent craftsman. Savoy Records offered to sign him as a band chief, where he before long exceeded expectations to the point of beginning his own nonet called the â€Å"Miles Davis Nonet. † Davis frequently put on a show of being self-important or inconsiderate in light of the fact that he requested total flawlessness in all practices and exhibitions from his musicians. These requests may have been established in the slaps on the knuckles he got as a kid from Buchanan. Davis had quickly gotten one of the most popular performers of the time, and had no aim of easing back down. Davis appreciated a quick, way of life of popularity achievement, and depravity. His way of life started to find him at the pinnacle of his vocation when courageous woman turned into an extreme issue in his life. Heroin compulsion was normal for performers during the 1940s and 1950s. It is hypothesized that his dependence on heroin may have been affected by both Parker and Gillespie, the two men that made him into a star (Miles Davis). Notwithstanding, the distinction between Davis, Parker, and Gillespie was that Davis free himself of his dependence on heroin by securing himself in a room until he was totally liberated from his propensity and arranged to perform once more. Davis quickly returned to the universe of jazz by performing at the Newport Jazz Festival in July of 1955. This presentation was one of his best live shows, and demonstrated to Columbia Records that he was prepared to record one of his top of the line collections ever, Miles Ahead. This collection highlighted incredible coordinated efforts between Gil Evans and Davis. It made the new solid of Miles Davis that moved away from Bebop, and more towards inconceivable kinds of music. In August of 1959 Davis’ achievement proceeded with the arrival of his best collection, Kind of Blue. This collection proceeded to gain fourfold platinum achievement, and to be the top rated jazz collection ever. â€Å"It never and entered my mind† is my preferred track by Davis. It is the principal track on Davis’ collection, Workin’ performed by the Miles Davis Quintet. The track highlights Davis playing an extremely cool, loosened up trumpet solo, with a mobile scale on bass. The scale is a riff and it rehashes the whole melody. Most importantly when tune in to this piece, I simply feel very loose. The melody conveys an overwhelming sentimental tone to it that one can't resist the opportunity to experience passionate feelings for. It is a lot of like the greater part of his initial trumpet playing since it needs vibrato, and is generally speaking an incredibly smooth piece. On September 28, 1991, one year in the wake of accepting the Grammy Lifetime Achievement Award, Davis passed on at the youthful age of sixty-five from a stroke, pneumonia and respiratory disappointment. Davis’ music has been, and will keep on being well known and one of the most looked for after names in American Jazz. His impact on different sorts traverses more extensive than the vast majority acknowledge in light of the measure of strategies and styles that he tried different things with. No crowd is far from Davis’ music in view of his uses components of rock, pop, electronic, jazz thus a lot more classifications. His self-control, ability, and love for music have earned him 9 Grammy Awards, including a Grammy Lifetime Achievement Award, a spot in the Rock and Roll Hall of Fame, stars on the Hollywood and Saint Louis Walks of Fame, and a Knighthood in Paris. These and incalculable different distinctions, joined with his record deals are evidence of the fame, impact, and achievement that Davis will appreciate for a considerable length of time to come in the fields of cool jazz, hard bop, free jazz, combination and techno. Davis was a fanatic for flawlessness and emptied himself into each melody he made and performed, and numerous artists have him to thank for the achievement he has brought them. Works Cited Miles Davis Properties, L. â€Å"Miles Davis. † Miles Davis. 9 Nov. 2009 http://www. milesdavis. com/. Miles Davis Quintet. Workin' Rec. 1956. Renown, 1987. â€Å"Miles Davis. The Rock and Roll Hall of Fame. 2009. The Rock and Roll Hall of Fame. 9 Nov. 2009 http://www. rockhall. com/inductee/miles-davis. NPR, Ken Burns, and Columbia/inheritance . â€Å"Miles Davis. † 9 Nov. 2009 http://www. pbs. organization/jazz/life story/artist_id_davis_miles. htm. Ouellette, Dan. â€Å"Miles Ahead. † Billboard119 (2007): 48-49 . Scholastic Search Elite. EBSCO. Pickler Memorial Library, Kirksville. 9 Nov. 2009. Catchphrase: Miles Davis. Paradowski, Robert J. â€Å"It's About That Time: Miles Davis on and Off Record. † (2005). EBSCOhost. Pickler Memorial Library, Kirksville. 9 Nov. 2009. Watchword: Miles Davis.

Marketing_2 Example

Marketing_2 Example Marketing_2 â€" Essay Example > AbstractMarketing management is very essential for any business organization. This is because it entails aspects that guide a business towards the desired success. Marketing management is achieved through proper customer relations which in turn, lead to profits maximization for the organization. The paper explores the concepts used in marketing management and how they are used for the purpose of making profits as well as satisfying the customers. This is in relation to Coca Cola Company which focuses on the manufacture of soft drinks both locally and internationally. The needs of the customers have also been discussed in the report and it mainly acts as the benchmark for the marketing concepts used by the company. The approach used during the research was mainly interviewing the marketing team of the company for the purpose of obtaining relevant and accurate data. Literature review was also utilized during the research. The report was able to establish that the company utilizes ei ght of the most important marketing concepts which have led to the success of the company. It was established that the company has been able to satisfy its customers through proper marketing and coming up with products required by the customers. The report concludes by stating that the marketing concepts are important in terms of achieving the aims and objectives of a business organization. The report also recommends that the company should put in place measures to exploit new markets and also enhance the product lifecycle so as to satisfy the customers better. These are concepts that are important in marketing and lead to success of an organization as discussed in the paper. IntroductionMarketing involves delivering the needs of customers satisfactorily with the aims of making profits (Gary, 2008). The marketing process is complex in nature and it involves various parties. The main parties are consumers and the sellers. Marking entails various components and concepts that require a lot of attention and analysis for a company or business enterprise to succeed. The market environment is an important consideration before engaging in the marketing process. This involves thorough analysis of all the stakeholders and players in the sector. Strategies are also important during marketing as it determines the ability to influence customers and satisfy them. Buying behavior is also an important concept during marketing as it acts as a guide to the process. The buying behavior of customers is an important determining factor for the success of any product in the market. The marketing process also involves business to business and the use of information technology also plays an important role during marketing. The marketing concepts are mainly for the purpose of ensuring that the business organization or company achieves its main goals and objectives which in most cases is customer satisfaction. The paper thus discuses the marketing concepts in relation to Coca Cola c ompany which is among the most successful multinationals due to its effective marketing concepts (Coca cola Company, 2012). Literature ReviewAccording to Adcock (2001), marketing management is considered as one of the major elements of business. This is because it focuses on the customer relations and the operations of a business organization. Emphasis in this topic is however, on the customer satisfaction and the means of attaining it. The marketing management mainly emphasizes the need for business to shift from production to focus on the customer needs and satisfaction. With this, the marketing management concepts explain how customer focus can be profitable to the organization. The marketing concepts also emphasizes that the only way of achieving organizational goals and objectives is through customer satisfaction. The marketing concepts thus interconnect a variety of issues that are applicable during marketing. The concepts also ensure that the business enterprise becomes prof itable while the customer gets satisfied or they receive value for their money (Chekitan, 2005).

Synopsis Of A First Outing On A Wedding - 2821 Words

Prologue: He had a fool’s load of garments for the laundromat, next to the nail salon and bodega, on a busy block in Queens. Figured he could do more while he washed more while he washed the rest of his clothes than hand just washing his favorite Paul Smith shirt for his date later that evening. One can only be but so intricate when preparing for the first outing on a courtship. Everything needed to be perfect. He set out his navy blue loafers. The debate arose with whether he should wear the periwinkle blue socks to complement the shirt, or the royal blue socks with obsidian stripes to make his loafers stand out. Quite the Dandy, the rest of his outfit would need a quick cleaning and pressing in order to enhance the ensemble. It has†¦show more content†¦She lived through the civil rights movement, the Puerto Rican civil rights movement (yep, there was one, look it up), a number of drug epidemics, a murdered son, three college graduations, one of which was her own after her husband passed away from liver cancer, eight grandchildren and sixteen great-grandchildren. She was not only a matriarch who never had an empty house, she was a friend who never went a day without making sure they spoke. His disappointment came from his frequent social experiments. One particular experiment is if his routine would change, if given the same factors. Leave the apartment for a particular purpose, at the exact same time, for any reason. And close the door the same way. Like clockwork, Avery would catch him on his way out. She not only enjoyed the consistency of seeing him, she liked his effort to test the world. She prepared a small late lunch for him to take on his way out to his destination. On date night, he liked a heavy meal: corned beef and cabbage with white rice and orange soda. This way, he would order a lighter meal at the restaurant. He strolled past the entrance adorned with vertical strings of beads. One of the strands caught his garment bag, in passing, causing him to turn around for a brief moment. Ah, something different! Avery proclaimed in her raspy Boriqua tone. He belted out a hearty laugh and retorted* that doesn t count, it s an inanimate object! Ms Valdez waived her hand withShow MoreRelatedFilm Analysis : Me Before You1898 Words   |  8 Pagesanticipatory grief. About the Film Synopsis In Me Before You, Louisa Clark is a spunky young woman who loses her job as a waitress and finds new work as a caregiver for Will Traynor, who is a quadriplegic. Will was an active, attractive and successful young man when he was struck by a bike and became paralyzed. Louisa’s job duties include overseeing the handling Will’s prescriptions, keeping him company when he is in the mood to chat, and occasionally taking him on outings to raise his spirit. Upon theirRead MoreProject Mgmt296381 Words   |  1186 Pages21st Century, First Edition Benton, Purchasing and Supply Chain Management, Second Edition Bowersox, Closs, and Cooper, Supply Chain Logistics Management, Third Edition Brown and Hyer, Managing Projects: A Team-Based Approach, First Edition Burt, Petcavage, and Pinkerton, Supply Management, Eighth Edition Cachon and Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, Second Edition Finch, Interactive Models for Operations and Supply Chain Management, First Edition FitzsimmonsRead MoreFundamentals of Hrm263904 Words   |  1056 PagesCompensation Administration 265 Fair Labor Standards Act 265 The Civil Rights and Equal Pay Acts 265 Linking Concepts to Practice: Discussion Questions 283 Developing Diagnostic and Analytical Skills 283 Case Application 11: Re-Thinking Compensation at First Merit Bank 283 Working with a Team: Understanding Incentive Plans 283 Learning an HRM Skill: Pay-for-Performance Goal Setting 284 Enhancing Your Communication Skills 284 DID YOU KNOW?: The Minimum Wage Debate 267 Job Evaluation and the Pay Structure

Read Emma Watsons 2016 U.N. Speech on Gender Equality

Actress Emma Watson, a United Nations Goodwill Ambassador, has used her fame and activism to shine a spotlight on gender inequality and sexual assault at universities and colleges around the world. In September 2016, the Harry Potter star delivered a speech about the gender double standards that many women encounter when they study and work at universities.   This address was a followup to a speech she made two years earlier after launching a gender equality initiative called HeForShe at the U.N. headquarters in New York. Then, she focused on global gender inequality and the role that  men and boys must play to fight for justice for girls and women. Her 2016 speech echoed these concerns while specifically focusing on sexism in academia. Speaking Out for Women A feminist, Emma Watson used her September 20, 2016, appearance at the U.N. to announce the publication of the first  HeForShe IMPACT 10x10x10 University Parity Report. It documents the pervasiveness of gender inequality across the globe and the commitment 10 university presidents made to fight this problem. During her speech, Watson linked the gender disparities on college campuses to the widespread problem of sexual violence that many women experience while pursuing higher education. She said: Thank you all for being here for this important moment.  These men from all over the world have decided to make gender equality a priority in their lives and in  their universities. Thank you for making this commitment. I graduated from university four years ago. I had always dreamed of going and I know how fortunate I am to have had the opportunity to do so. Brown [University] became my home, my community, and I took the ideas and the experiences I had there into all of my social interactions, into my workplace, into my politics, into all aspects of my life. I know that my university experience shaped who I am, and of course, it does for many people. But what if our experience at university shows us that women dont belong in leadership? What if it shows us that, yes, women can study, but they shouldnt lead a seminar? What if, as still in many places around the world, it tells us that women dont belong there at all? What if, as is the case in far too many universities, we are given the message that sexual violence isnt actually a form of violence? But we know that if you change students experiences so they have different expectations of the world around them, expectations of equality, society will change. As we leave home for the first time to study at the places that we have worked so hard to get, we must not see or experience double standards. We need to see equal respect, leadership, and pay. The university experience must tell women that their brain power is valued, and not just that, but that they belong among the leadership of the university itself. And so importantly, right now, the experience must make it clear that the safety of women, minorities, and anyone who may be vulnerable is a right and not a privilege. A right that will be respected by a community that believes and supports survivors. And that recognizes that when one persons safety is violated, everyone feels that their own safety is violated. A university should be a place of refuge that takes action against all forms of violence. Thats why we believe that students should leave university believing in, striving for, and expecting societies of true equality. Societies of true equality in every sense, and that universities have the power to be a vital catalyst for that change. Our ten impact champions have made this commitment and with their work we know they will inspire students and other universities and schools across the world to do better. Im delighted to introduce this report and our progress, and Im eager to hear whats next. Thank you so much. Reaction to Watsons Speech Emma Watsons 2016 U.N. speech on gender equality on college campuses has netted more than 600,000 YouTube views. In addition, her words garnered headlines from publications such as Fortune, Vogue, and Elle. Since the actress, a Brown University graduate, gave her speech, new challenges have emerged. In 2016, Watson was hopeful that the United States would elect its first female president. Instead, voters elected Donald Trump, who appointed Betsy DeVos as his education secretary. DeVos has overhauled how colleges respond to sexual assault claims, making procedures more difficult for victims, her critics argue. They say the proposed changes to Obama-era educational policies will make women more vulnerable on college campuses.

Speech-Language Pathologists Free Essays

School Speech-Language Pathologists Hayley K. Mason Ball State University School Speech-Language Psychologists Speech-language pathologists began their impact in schools in 1910 in the Chicago public school systems. These programs commenced due to educators acknowledging how speech and hearing problems affected performance in the classroom. We will write a custom essay sample on Speech-Language Pathologists or any similar topic only for you Order Now Today, 55% of all speech-language pathologists (SLPs) work in the school systems, 95. 5% of those being females (Plante amp; Beeson, 2008). They are required to perform a vast array of important tasks. They determine, diagnose, treat, and assist in preventing disorders related to speech, communication, language, and fluency. According to a study done by Plante and Beeson (2008), their caseloads may accommodate multiple handicapped children or those with distinguishing speech and language hindrances. Their work is in-depth and very meticulous. School speech-language pathologists administer distinctive diagnostic tests to help recognize the particular area of complications a child encounters. The child may face problems with stuttering, fluency, swallowing, articulation of words, or many other serious cases. Once the impairment of a student is recognized, they write an individualized education plan (IEP). This is comprised of a set of simple goals and objectives for each of their students throughout the duration of the school year. They may work with the students individually, in a small group, or with an entire classroom to accomplish these goals (Plante amp; Beeson, 2008). Each school day has a fixed number of allotted time slots for a school SLP. It must be filled with activities mandated by the state, federal laws, or local education problems and procedures (â€Å"Executive summary: A,† 2003). If needed, they may work with other professionals to help treat children. Classroom teachers can aid in sharing with the speech-language pathologist what the child’s struggles with in the classroom. Audiologists and school speech-language pathologists work side-by-side in many cases determining the problems and best treatment fort he child. Occupational therapists, physical therapists, child psychologists, and special education teachers also work together to evaluate a student. Joint evaluation of a child speeds up the process and allows for a diagnosis and treatment methods to be put in place sooner. It is also a benefit because all of these professionals have experience working with this particular population (Plante amp; Beeson, 2008). Caseloads, not to be confused with workloads, are typically defined as the number of students with IEPs that school SLPs serve directly and/or indirectly. However, in some school districts it might also include those students whom do not have identified disabilities but still receive assistance (â€Å"Executive summary: A,† 2003). By ASHA’s recommendation, the maximum caseload for a school SLP should be no more than 40 students. However, the results from the study completed by Katz, Maag, Fallon, Blenkarn, and Smith (2010) suggest that it is typical for a caseload to fluctuate between 45 and 59 students. Too many caseloads can put too much added pressure on a school SLP, causing them to become less satisfied with their job. Job satisfaction is characterized as an attitudinal variable estimating the degree to which employees are pleased by their jobs and the miscellaneous aspects of their jobs (Edgar amp; Rosa-Lugo, 2007). Speech-language pathologists exceeding 40 caseloads expressed significantly less satisfaction with their career choice. They felt pressured by lack of time in completing assessments compared to those with fewer caseloads (Katz, Maag, Fallon, Blenkarn amp; Smith, 2010). Most employees’ voice that having reliable coworkers, enough time to get work done, and a friendly supervisor all contribute to higher job satisfaction. This in turn correlates to their likelihood to remain in the profession (Katz et al, 2010). Those who have been in the profession for a greater number of years have a higher job satisfaction than those who are just starting out. Although, they are often unsatisfied with their opportunity for promotion or advancement in the field, fellow coworkers, pay and pay rises, and their primary supervisor (Edgar amp; Rosa-Lugo, 2007). Despite some downfalls, school speech-language pathology is a fast growing career. Numerous states across the United States have undergone a significant net gain in population. Immigration levels are on the rise in states such as New York, Florida, Minnesota, California, and Texas. Thus, increasing the number of speech-language pathologists needed in school districts (Edgar amp; Rosa-Lugo, 2007). There will be a larger demand for speech-language athologists that specialize with certain age groups, especially school-age children. Currently, there are approximately 54,120 speech-language pathologists working in private and public school systems. By 2020, that number is expected to increase by more than 12,000 employed school speech-language pathologists (U. S. Bureau of Labor Statistics, 20 12). There are countless benefits that are enticing more people into the field. Mothers (and sometimes fathers) of school-age children enjoy that their working hours are very similar to their children’s schedules. They can work full-time and still get their child off the school bus everyday. Majority of school SLPs (93%) only work 9-10 months out of the year, allowing them to have the summers off to spend with their families but still be paid on an annual basis (Brook, 2012). Generous benefit packages are usually offered, including health, dental, and vision insurance programs and maternity leave. Furthermore, the salary of a school speech-language pathologist also definitely has its advantages. Salary fluctuates depending on years of experience, geographic location, and type of school system. According to the results of a study done by Brook (2012), the median earning of a school speech-language pathologist was around $58,000. Those who work in the Northeast region have a higher median income those who work in alternative regions of the country, especially the South and Midwest. By working in a suburban or metropolitan area, school SLPs are likely to make about $10,000 more than those working in rural areas. Secondary and elementary school speech-language pathologists generally have a higher income than those who work with in preschools. Those with 28 years of experience or more made up to $25,000 more than those first starting out in the profession (Brook, 2012). A range fluctuating between 88% and 94% of school SLPs were paid on an annual basis. . How to cite Speech-Language Pathologists, Essays

Investigating Financial Control Essay Example Essay Example

Investigating Financial Control Essay Example Paper Investigating Financial Control Essay Introduction The business I’ll be examining and find out their objectives and aims is Sainsbury. Sainsbury is a retail store that was founded in 1869 by John James and Mary Ann Sainsbury and it is Britain’s longest-standing major food retailing chain. They opened their first small dairy shop at 173 Drury Lane, London. Drury Lane was one of London’s poorest areas and the Sainsburys’ shop quickly became popular for offering high-quality products at low prices. It was so successful that further branches were opened in other market streets in Stepney, Islington and Kentish Town. In addition, their head office is in J Sainsbury plc, 33 Holborn, London, EC1 N2HT.By 1882, John James Sainsbury had four shops and had plans to expand his business further. He opened a depot in Kentish Town, north-west London, to supply this growing chain and, on the same site, built bacon kilns that produced the first Sainsbury brand product. It was also in 1882 that John James opened his first b ranch in the prosperous suburb of Croydon. This shop sold a wide range of ‘high-class’ provisions and was more elaborately decorated than the earlier shops. However, between 1890 and 1900 the number of Sainsbury’s branches increased from 16 to 48.In addition to a wide range of quality food and grocery products, many stores offer bread baked on the premises, delicatessen, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations. There are over 14 million people that shop at Sainsbury’s supermarkets regularly and there are 721 stores throughout the UK. Over 10.3 million aluminium cans are recycled at Sainsbury’s stores each year along with 22,000 tonnes of glass.J Sainsbury plc is one of the UK and US’s leading food retailers with interests in financial services and property. Sainsbury’s is the parent organisation controlling these operating companies and they are: Sainsbury’s supermarkets Sainsburyâ€℠¢s bank in the UK Shaw’s Supermarkets Star Market in the US Sainsbury’s Development Sainsbury’s property companySainsbury’s goal is†To deliver an ever-improving shopping experience for customers with greater product at fair prices†Sainsbury’s mission is†To be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ‘faster, simpler and together†Sainsbury’s has got a lot of different aims. One of the aims is: To exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier every day.Sainsbury’s has also got a lot of different objectives. One of the objectives is: To meet customers’ needs effectively and in addition provide shareholders with good, sustainable financial returnsSainsbury’s main products are supermarket/grocery products, retail banking services, and retail prope rty development services. Sainsbury’s are committed in providing food at the highest quality that is not only delicious but also safe for everyone. The range of customers is the public; it is a store that is open to everyone. Sainsbury’s sells almost all types of products, for example: Milk Bakery products All types of food Toiletries Canned food, etcSainsbury provides employees with a stimulating and well-equipped working environment. According to one of the departmental head, he stated that ‘Making teamwork work’ should be the goals of a lot of organisations in order to make use of all employees’ strengths to improve the organisation as a whole.TransactionsIs a method of buying or selling goods and it could also be a way of purchasing money from one person to another. It can also be a technique of transferring services from one business to another.Transaction from customersThere are different ways in which customers purchases their goods. It could either be by cash and debit or credit card. Furthermore, most customers pay by debit or credit card because they feel more convenient and they could always get limited cash from the store when they are paying for their shopping and then the staff records it on to the till and also their receipt.Transaction – Manual recordingThis is when a ccutomer purchases goods from the store and then he/she pays by credti or debit card. After paying for the items with the credit or debit card, the customer recieves a receipt to sign and then when he/she signs the receipt, the staff checks the receipt with the card given by the customer to be sure it’s the right signature and the signed reciept is being kept with other customers’ receipt. However this is copy of the store and everything is being recorded at the end of the day.Transaction – Electronic recordingIf a customer made purchses with cash, credit or debit it is automatically registered in the cash register and this is recorded electronically. This process is easy because at the end of the day the business would know how much money they’ve made and they could easily retrieve information on the system for future references.The effectiveness and security of recording transaction maually and electronicallyManual recording is effective because its way of recording transaction easily and faster by customers’ purchasing items from the store. In addition, all the receipts should be kept for future references at the end of the day and they should be stored in a safe and dry place.Manual recording is not secure due to some certain reasons like if: Customers’ reciepts could be lost. Receipts may not be handled with proper care, that is, a staff could put it in the bin without taking note that it is still a receipt that could be useful for the future. Time is being wasted because it takes a lot of time to record transaction of customers. Receipts could get wet mistakely by staff. Staff could forget to record transaction.Electronic recording is effective because it saves a lot of time. Whenever a transaction is made it is automatically recorded on to the main system. In addition, customers’ see how much they’ve spent whenever a transaction is being processed for them.Electronic recording is not secure because when the system crashes, most of the transaction information being recorded could be lost. When typing in the payment made by customers, the wrong amount of money could be recorded and this could lead to difficulty when trying to retrieve customers’ payments on the products purchased from the store.Task 2They are different ways in which fraud could occur in Sainsbury’s and they are: Fraud could occur in this business when any of the staff gives out the security code for some certain information. Fraud could take place when a staff obtains money from the company, cashier or till. When some basic equipments or products are bein g taken out without anyone knowing. When purchases made by customer, purchases made by staff and sales to customers are not recorded. Fraud could occur when a staff gives out a product to family, peers without payment. When customers or staff walks out from the store with some certain products without paying. When staff or customer eats or drinks a certain product form the store without payment. Fraud could occur when staff doesn’t record a purchase made by customer. It could occur when prices of products are beind reduced for some family or peers without recording. Where the company’s equipment is used for inappropriate personal use or log in to some confidential information, e.g. access to the computer and the changing some information on spreadsheets or database.Task 3Prevention of fraud could be avoided in different ways in Sainsbury’s and they are:Fraud monitoring serviceIf Sainsbury’s staff sees unusual transactions appearing on a customer’s card and become suspicious that someone is using his/her card or card details without the customer’s knowledge, Sainsbury’s company would as soon as possible to check whether the customer made the recent expenditures. The business organisation has also a contact number to call in case of any fraud, which is 0845 355 0866.Free online guaranteeIf a transaction is using a customer’s details and has been carried out on the Internet without the knowledge or consent of the customer, Sainsbury’s organization take this case serious by providing a free online guarantee to safeguard against malicious card use.Chip and PINAs in this modern time, there are all new credit and debit cards, customers’ Sainsbury’s Bank credit card comes with the added security of Chip and PIN. This is a simple way to pay for shopping that doesn’t involve signing a receipt. When paying for something, the customer needs to have or do is entering a 4-digit personal iden tification number (PIN) – this is just as using a cash machine. This is a PIN that will be personal to the customer; it will make counterfeiting almost impossible, keeping all customers’ transactions secure. All customers can change their PIN to make it easier to remember or if anyone knows their PIN and they want to change it for security. If a customer wants to change his/her PIN, they could visit any Sainsbury’s Bank, Halifax or Bank of Scotland cash machine and simply follow the on screen instructions.Sainsbury’s strongly advise that customers never write down or tell anyone their credit card PIN number. In addition, customers should never give their card, or card number, to anyone unless they are giving them payment details. There is also a contact number, which is 0845 300 0344 in case a customer thinks anyone is in a position to use their card without their permission.Public ActionThe company encourages members of the public or staffs that if they presume fraud and corruption, they should contact anyone in a higher rank in the store, that is the Chief Executive, Manager or security.My source of information was from www.sainsburybank.co.ukFraud could also be prevented through this ways too, which are:o Staffs are trainned on how to recognise shop lifters.o CCTV cameras are being installed.o Before employees are employed, their personal record are being checked for any criminal record before they are employed.o Security gaurds.o At the start and at the end of sales for the day, stock are being doubled checked in order to make sure everything is in perfect and not missing.This is an appendix of Sainsbury’s group profit and loss account to show how much the business has gained and lost through sales. 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